Next week Fendi boutiques worldwide will have something new on their shelves--a 200 page directory on Italian craftsmanship. Fendi's CEO, Michael Burke, believes that showing the diversity of hand-made Italian products provides a broader context in which to talk about the luxury brands know-how. Burke also also states a very important factor I discovered while studying in Florence this past year, "Craftsmanship is only relevant if its connected to whats going to happen in the future." I'm very intrigued by this book theme, not to mention, its roster of fabulous artisans, bottegas, and notorious design houses that have made Italy such a culturally and fashionably significant country!!
"You come to realize that in creating the volume, Fendi meant to pour into it all Italian cultural and artistic uniqueness by including small and bigger names and companies, which irrespective of their size, are all equally important to the country and the preservation of its traditions."-VOGUE.IT
Buy The Whispered Directory of Craftsmanship next week for $54 in select bookstores and Fendi Boutiques worldwide.
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